Amy Bragg Higgins

  • Chief Transformation and Experience Officer, UNC Health

Amy Bragg HigginsAmy Higgins serves as UNC Health’s Chief Transformation and Experience Officer (CTEO). In this role, she is responsible for leading the organization’s transformation efforts. She oversees several functions including strategic planning, strategy execution, customer experience, business development, new businesses and corporate ventures.

Ms. Higgins joined UNC Health in 2008, coming from The Boston Consulting Group (BCG), a global strategy consulting firm. Based in BCG’s Chicago office, Amy led consulting teams that worked with senior executives across industries to address complex strategic and operational challenges.

Ms. Higgins holds a MBA from the University of Chicago’s Booth School of Business. She graduated summa cum laude with a Bachelors of Arts in Music from The University of South Carolina, where she was a Carolina Scholar. She also attended the University of London Royal Holloway as a Rotary Ambassadorial Scholar. Amy and her husband, Daniel, live in Cary with their two children. In her free time, she enjoys golfing, playing music and spending time with family.